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Brain Restore
Overview:
Brain Restore is a company focused on treating patients suffering from different diagnosis such as anxiety and or depression with Ketamine Infusion therapy.
Team Members
Persephone Shah
My Role
UX/UI Designer
Problem:
Brain Restore, a start-up, lacked an online presence. The owner needed a comprehensive, user-friendly website that effectively communicated their brand.
Solution:
With necessary components provided by the owner, I created board to grasp the brand identity, and developed wireframes for the website's architecture.
Tools
Figma, Canva, WIX
The Process
1
2
3
4
5
Empathise
Define
Ideation
Design
Test
Empathise
Research
When interviewing the client, they referenced many websites that they took inspiration from while wanting their own aesthetic and logo to differentiate from other businesses. The clientele of this business are people over the age of 18 who are looking to an alternative for treating mental health. Therefore, my main focus is design, logo, and information architecture.
Competitor Analysis
Mindbloom
San Antonio Ketamine Clinic
sanantoniorecoverycenter.com
Psychedelic Passage
Define
I created a storyboard, to understand how a client from this business would go about exploring the website. I have summed up that the client would want to know how the process works and if it is safe. This gave me more incentive to put contact information everywhere, adding easy-to-find FAQs, informational pages, and direct messaging to staff.
Storyboard
Ideate
This is the homepage that the employer and I settled on, as it was straight to the point and easy to locate information and form.
I underwent three ideas for the landing page, all focusing on making the logo and company name big and easy to find. The client wanted to make sure that I included them on the main page while also adding their mission and a link to their medical intake form.
Design
Prototype
I went through a few redesigns, mainly over the color scheme based on what the employer wanted, while also making it easily accessible to clients. I focused on organizing information according to how a client would go about looking for information for researching. I also wanted to make the form button stand out, so people are likely to click it to sign up.
Test
User Testing
This was a rough draft of the mid fidelity wireframe, created to mainly get an idea where information should be placed while additionally seeing if the design components worked. The employer and a few staff members at Brain Restore tested the website, and the overall criticism was to simplify the color scheme a bit more and reorganze the information to focus on what they offered and how it can benefit the customer.
The final design of Brain Restore came with a few iterations based on new features the owner decided to add in. The Get Started Button now leads to the form to make an account. There is a chat button that sends messages to the staff directly so they can communicate information to new coming patients. Everything is legible and easy to navigate, clients have not said anything navigate about accessibility or navigation.
Reflection
To sum the redesign up...
Brain Restore logo and color scheme is fit to the employers wants and meets accessibility standards. information architecture could use more testing but have not received any complaints with current users. Messaging through the website
is now incorporated, but could always be improved. In the future, I would like to add a member's sign in, so they can have a more personalized experience for treating their mental health.
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